![]() Amazon’s locker service has an impressive set of capabilities, which expand the value of owning music. “Cloud technology is producing a powerful new generation of entertainment experiences, making the discovery of new content easier and offering instant access to music across multiple devices. “Cloud Player makes it easy for users to have their entire music collection at their fingertips wherever they are, so that they’ll get even more value from the music they buy, and will form an even deeper connection with the artists they love.” “Amazon is an important destination for music fans, and we’re pleased to see them creating innovative music services that offer fans the ability to enjoy their music conveniently on all their devices,” said Mark Piibe, Executive Vice President of Global Business Development for EMI Music. ![]() UMG is committed to working with innovative services like Amazon to provide consumers more choice and to expand the marketplace even further for digital music.” “And Amazon’s new service does just that by enabling fans to find, discover and experience more music than ever before. “Music fans are passionate consumers, so making it as easy as possible for them to buy music and enjoy it anywhere, anytime and on any device, is important to us,” stated Rob Wells, President of Global Digital Business at Universal Music Group. “We are happy to have such broad industry support in enabling these features for customers.” “We are constantly striving to deliver the best possible customer experience for Cloud Player, and today we are offering our customers a significant set of new features, including scan and match technology and audio quality upgrade,” said Steve Boom, Vice President of Digital Music at Amazon.
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